The Beach Is Calling & Fashion Answered …
Summer 2025 has fully embraced the beach… not just as a destination, but as a source of style inspiration that’s reshaping wardrobes across the board. This season, coastal fashion is no longer reserved for vacations or shoreline escapes. It’s showing up in everyday wear with laid-back silhouettes, breathable fabrics, and natural statement accessories. Whether you’re dressing for a weekend market or rooftop dinner, the relaxed energy of the beach is leading the way. The coastal trend has also made waves on major runways, with brands like Chanel and Zimmermann sending models down the catwalk in reimagined resort wear staples, proving the beach isn't just a backdrop, it's the blueprint.
Laid Back Silhouettes Are Leading the Season
The biggest shift in summer dressing? Effortless silhouettes with an off-duty feel. Think oversized button-downs over bikini tops, boxy linen shorts paired with tanks, and open-weave knits styled over slip dresses. Brands are pushing loose, unstructured shapes that work across beach and city settings. The appeal lies in how wearable they are, these pieces are styled to be thrown on and still look refined. It’s coastal comfort, without compromising polish. This season, retailers like Net-a-Porter and Shopbop are reporting high sell-through rates on relaxed-fit sets and oversized shirting, proving that consumers are prioritizing comfort-driven fashion that still looks styled.
Image via Pintrest
Lightweight Fabrics for Real World Heat
Let’s be honest, no one wants to sweat through summer in stiff jeans or clingy fabrics. That’s why Summer ‘25 is all about light, breezy materials that move with you and keep things cute and cool. Think linen button-downs, cotton gauze sets, and sheer knits that feel like a summer breeze in outfit form. Brands like Jacquemus, Skims, and Mango are totally in their beach-girl era, dropping airy co-ords and cover-ups that are made for hot days and golden hours. Basically, if it doesn’t move with the breeze, it’s not making the summer rotation.
Image via Pintrest
Accessories Straight From The Sand
This season’s accessories are going straight to the source: the sea. Shell necklaces, cowrie bracelets, and pearl-accented earrings are the statement makers of Summer ‘25. Designers like Éliou, Cult Gaia, and Celine are turning natural ocean elements into polished, fashion forward pieces. Beach inspired jewelry adds dimension and playfulness to neutral outfits; it’s nostalgic and effortlessly chic. According to Lyst’s 2025 accessory report, searches for shell jewelry have spiked over 40% since May, with keywords like “puka necklace” and “seashell drop earrings” leading the trend. From the city to the sea all over we are seeing a curated mix of beachy and urban aesthetics.
Image via Pintrest
From effortless dressing to statement shells, beach energy is driving the look and feel of fashion this summer. It’s minimal but rich in texture, elevated but easy to wear, exactly how we want our clients to feel in every outfit. At Fitted by Jacy, we’re building looks that channel the coast while staying grounded in everyday functionality. Whether you're hitting the beach or just dressing like you are, Summer 2025 is all about finding the balance between relaxed and refined. And as coastal-core continues to dominate both e-commerce and street style, it’s clear that this wave of style isn’t crashing anytime soon.
Written By: Jacy Morris
Owner & Head Stylist At Fitted By Jacy
